Pre-School Digital Marketing Case Study – Sweet Honey Bee

Client: Sweet Honey Bee Pre-School & Day Care
Services: Social Media Management, Local SEO, Google My Business Optimization
Industry: Education / Childcare
Location: Botswana

Project Overview

Sweet Honey Bee Pre-School & Day Care is a local childcare and early learning center seeking to increase enrolments and strengthen its digital presence. Despite offering quality education and care, the business faced limited online visibility and inconsistent lead generation from digital channels.

Lephutshi Developers was engaged to deliver a results-driven digital marketing strategy tailored specifically for a pre-school audience, with a focus on local discovery, social engagement, and enquiry growth.

The Challenge

Sweet Honey Bee needed more than just social media posts. They required a structured digital marketing approach that could:

• Increase visibility in local search results
• Attract parents actively searching for pre-schools in Botswana
• Build trust through consistent social media presence
• Convert online interest into real enrolment enquiries

The challenge was to compete effectively in a local market while working within a practical marketing budget.

Our Solution: Local Digital Marketing for Pre-Schools

We implemented a full-spectrum digital marketing strategy focused on visibility, engagement, and lead generation.

• Social Media Management & Content Marketing: We created and managed engaging Facebook and Instagram content designed for parents, increasing social engagement by over 30%.
• Facebook & Instagram Advertising: Targeted paid advertising campaigns were launched to reach parents within the local area, significantly reducing cost-per-enrolment.
• Google My Business Optimization: The pre-school’s Google Business Profile was fully optimized to improve visibility on Google Search and Maps, driving more calls and visits.
• Local SEO Strategy: We aligned social media, local listings, and business information to strengthen local search rankings and brand trust.
• Lead Capture & Follow-Up: Digital touchpoints were connected to ensure enquiries from social and search channels were properly captured and followed up.

The Result

The digital marketing campaign delivered measurable improvements in online visibility, social engagement, and parent enquiries. Sweet Honey Bee achieved stronger local search presence, increased awareness within the community, and a reliable flow of qualified leads.

This project demonstrates our ability to deliver effective digital marketing in Botswana, particularly for pre-schools, day care centers, and local service-based businesses.

Looking for Digital Marketing Services in Botswana?

If you’re searching for professional social media management, local SEO, or Google My Business optimization, we can help your business grow with proven strategies.

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