Website Design & Digital Marketing Pricing in Botswana
Compare transparent starting prices for website design, e-commerce, SEO, Google Ads, social media and complete digital growth packages.
Choose a focused service or combine multiple channels into a growth system built around your business goals.
Choose the Right Type of Digital Investment
Start with the outcome you need most. Choose a website project, ongoing marketing support, or a complete growth package that combines several channels.
Websites
For businesses that need a professional website, online store or custom digital platform.
- One-page business websites
- Multi-page business websites
- E-commerce websites
- Custom web platforms
Monthly Marketing
For businesses that need ongoing visibility, lead generation and customer acquisition support.
- SEO
- Google & Meta Ads
- Social media management
- Email & content marketing
Growth Bundles
For businesses that want search, advertising, social media and local visibility working together as one system.
- Google Business visibility
- SEO-focused content
- Advertising management
- Lephutshi listing included
Professional Website Packages for Different Stages of Growth
Choose a focused one-page launch, a professional business website, or a more advanced conversion-focused website with deeper functionality.
One-Page Business Launch
For micro businesses, freelancers and startups that need a professional online presence without a full multi-page website.
Business Website
For established small businesses that need a credible, professional website designed to turn visitors into enquiries.
Growth Website
For businesses that need more service pages, stronger lead generation and a website designed around customer acquisition.
Performance Website
For businesses requiring advanced functionality, deeper conversion systems, bookings, payments or custom integrations.
Online Store Packages Built for Different Levels of Growth
From a focused online store to advanced e-commerce and multi-vendor marketplace platforms, choose the level of functionality your business actually needs.
E-Commerce Launch
For small businesses that want to start selling products online with a professional, secure and easy-to-manage store.
E-Commerce Growth
For growing online stores that need more products, better customer journeys, stronger conversion features and more operational flexibility.
Advanced E-Commerce
For businesses that need more complex store logic, integrations, automation and custom commerce functionality.
Multi-Vendor Marketplace
For businesses building platforms where multiple vendors can list, sell and manage products or services through one marketplace.
Complete Local Growth Packages for Botswana Businesses
Choose a bundled growth system that combines the channels your business needs to get found, build trust and generate more enquiries.
Local Presence
For small businesses that need a stronger local presence and a professional foundation across Google and social channels.
Local Growth
For businesses ready to combine stronger local visibility, consistent content and paid advertising to drive more enquiries.
Lead Generation
For businesses that need a more aggressive customer-acquisition system combining search, paid media and conversion-focused content.
Growth Engine
For businesses that want a website, SEO, Google Ads, Meta Ads, content and conversion tracking working together as one system.
Unlike standalone ad-management services, each Local Growth Bundle includes a defined monthly advertising budget alongside strategy, management and optimization.
SEO Packages Built for Long-Term Search Growth
Improve how your business appears in Google Search with ongoing technical optimization, local SEO, content strategy and search-focused improvements.
Local SEO Foundation
For smaller businesses that want to improve local search visibility and strengthen their Google presence.
SEO Growth
For businesses that want broader keyword visibility, stronger service pages and consistent content-led search growth.
SEO Authority
For businesses competing across more valuable keywords and needing a deeper content, technical and authority-building strategy.
Search visibility usually improves through consistent technical work, useful content, stronger local signals and pages that genuinely satisfy what potential customers are searching for.
Google Ads Management Packages for Businesses Ready to Generate Demand
Reach people who are actively searching for your products or services with professionally managed Google Ads campaigns built around enquiries, sales and measurable performance.
Ads Launch
For smaller businesses that want to start capturing high-intent Google searches with a focused campaign.
Ads Growth
For businesses that need broader search coverage, stronger conversion tracking and more active campaign optimization.
Ads Performance
For businesses investing more aggressively in paid acquisition and needing deeper optimization across campaigns and conversion data.
Setup pricing depends on account complexity, conversion tracking, campaign structure and whether we are building a new account or restructuring an existing one.
Covers campaign strategy, setup, monitoring, optimization, reporting and ongoing management.
This is the campaign media budget used to buy clicks and advertising traffic through Google Ads.
Email Marketing Packages for Follow-Up, Retention & Automation
Turn more leads into customers and stay connected with existing customers through professionally planned email campaigns, segmentation and automated follow-up.
Email Starter
For small businesses that need consistent email communication without complex automation.
Email Growth
For businesses that want more frequent campaigns, better segmentation and basic automated follow-up.
Email Automation
For businesses that need automated lead nurturing, customer journeys and more advanced email workflows.
Email is especially valuable when your business collects enquiries, customer details, subscribers or repeat buyers and needs a structured way to continue the conversation.
Content Marketing Packages Built to Attract, Educate & Convert
Build useful search visibility and stronger customer trust with strategic content created around what your audience is actually searching for.
Content Starter
For businesses that want to start publishing useful, search-focused content consistently.
Content Growth
For businesses that want consistent SEO content, broader keyword coverage and a stronger content-led growth strategy.
Content Authority
For businesses that want deeper topical coverage, stronger authority signals and a more comprehensive content strategy.
The right format depends on search intent, the customer journey and what will best help your audience understand and trust your business.
Website Maintenance Packages to Keep Your Site Secure, Updated & Working
Keep your website healthy after launch with ongoing updates, backups, security checks, technical support and a defined monthly allowance for website changes.
Website Care
For businesses that mainly need routine maintenance, backups, updates and basic technical monitoring.
Business Care
For businesses that need ongoing technical maintenance plus regular content, page and website updates.
Priority Care
For businesses with more active websites that need faster support, more monthly changes and deeper ongoing technical attention.
Regular maintenance helps reduce technical problems, keeps software current and gives your business a reliable way to request smaller website updates without starting a new project each time.
Know What’s Included — and What May Be Priced Separately
Every package has a clearly defined scope. Core strategy, implementation and reporting are included where relevant, while third-party costs, major custom work and additional production are quoted separately.
Core Work Covered by Your Package
The exact deliverables depend on the package you choose, but these are the types of services normally included within the agreed scope.
Costs That May Need Additional Budget
These items vary significantly between businesses, so they are normally billed separately or confirmed before the project begins.
If something falls outside your selected package, we’ll identify it before completing the additional work rather than adding unexpected charges.
Choose Based on What Your Business Needs Most Right Now
You do not need every service at once. Start with the problem you need to solve first, then choose the package that best supports that goal.
I Need a Professional Website
Your business needs a credible online presence where customers can understand what you offer, trust your business and contact you easily.
- Professional business website
- Mobile-friendly customer experience
- WhatsApp, call and enquiry actions
- Foundational SEO setup
I Need More People to Find My Business
You already have a business presence, but customers are not discovering you often enough through Google and local search.
- Google Business Profile optimization
- Local keyword targeting
- Website search optimization
- Ongoing search visibility improvements
I Need More Calls, WhatsApp Messages & Leads
Your priority is customer acquisition. You need stronger targeting, paid advertising and conversion tracking focused on generating enquiries.
- Google Ads management
- Meta Ads management
- SEO and local visibility
- Conversion tracking and optimization
I Want a Complete Customer-Acquisition System
You want your website, SEO, paid advertising, content and tracking working together instead of managing each marketing channel separately.
- Professional website included
- SEO and local visibility
- Google and Meta advertising
- Content, analytics and conversion tracking
Share what your business does, what you want marketing to achieve and what you already have in place. We’ll recommend the most sensible starting point rather than selling you services you do not need.
Selected Client Results & Digital Growth Projects
See how we combine websites, SEO, advertising and digital strategy to solve real business problems and support visibility, enquiries and growth.
Sweet Honey Bee Pre-School & Day Care
A coordinated local growth campaign focused on improving discovery, building parent trust and generating more enrolment enquiries.
All Great Cleaning
A professional service-business website designed to improve credibility, make services easier to understand and create clearer paths to customer enquiries.
Dithutong
A digital learning marketplace built to support instructors, learners, course delivery and online transactions through one scalable platform.
Frequently Asked Questions About Website & Digital Marketing Costs
Answers to common questions businesses ask when budgeting for website design, SEO, Google Ads, social media, e-commerce and ongoing website support.
What is a reasonable price to pay for a website?
A reasonable website price depends on the number of pages, design quality, functionality, content requirements, SEO setup and how much custom work is involved.
At Lephutshi Developers, our professional website packages currently start at P4,500 for a focused one-page business website, while a standard multi-page Business Website starts at P6,900 once-off.
More advanced websites with additional pages, booking systems, payments, automation or custom functionality cost more because significantly more strategy, design and development work is involved.
How much does it cost to build a 1 page website?
A professional one-page website generally costs less than a multi-page website because the project has a smaller content and development scope.
Lephutshi Developers' One-Page Business Launch is P4,500 once-off. It is designed for startups, freelancers and smaller businesses that need a professional online presence without a full multi-page website.
The package can include approximately 5–7 sections, mobile-responsive design, contact and WhatsApp actions, a lead form, analytics and foundational SEO setup.
Do websites cost monthly?
The website design and development itself can be charged as a once-off project, but owning and operating a website usually involves some ongoing costs.
These may include domain renewal, hosting, premium software, email hosting and optional website maintenance.
Lephutshi Developers also offers ongoing website maintenance from P850/month for businesses that want routine updates, backups, security checks and technical monitoring.
How much does an eCommerce website cost?
E-commerce website costs vary depending on the number of products, payment methods, shipping rules, customer accounts, integrations, automation and how much custom functionality is required.
Our E-Commerce Launch package starts at P17,500. More advanced stores start at P24,900, while complex e-commerce systems and marketplace platforms are quoted at higher rates.
Multi-vendor marketplaces require considerably more development because they may include vendor dashboards, commissions, seller accounts, advanced payments and marketplace workflows.
How much should SEO cost for a small business?
SEO pricing depends on your market, competition, website condition, number of target keywords, locations, content requirements and how aggressively you want to grow organic visibility.
Lephutshi Developers' managed SEO packages currently start at P3,500/month for Local SEO Foundation, P5,900/month for SEO Growth and P8,900/month for SEO Authority.
The cheapest SEO service is not necessarily the best value. Effective SEO requires ongoing technical work, content optimization, search research and performance monitoring.
Is SEO still worth it in 2026?
SEO can still be valuable in 2026 because customers continue to use search engines to research businesses, compare providers and find products and services.
The strategy has evolved. Strong SEO increasingly depends on useful content, technically sound websites, credible brands, local search signals and pages that genuinely answer what people are searching for.
SEO should normally be treated as a long-term customer-acquisition channel rather than a quick ranking tactic.
How much do Google Ads cost per month?
Google Ads does not have one universal monthly price. Your total cost depends on your advertising budget and the management required to run the campaigns.
At Lephutshi Developers, Google Ads management starts at P2,500/month. Our Ads Growth package is P4,000/month and Ads Performance is P6,500/month.
The Google advertising budget is separate from the agency management fee. That budget is the money used by Google to purchase clicks and advertising traffic.
What is a good monthly budget for Google Ads?
A useful Google Ads budget depends on your industry, competition, keyword costs, location and how many enquiries or sales you are trying to generate.
For our current packages, we suggest starting advertising budgets from approximately P1,500/month for Ads Launch, P3,000/month for Ads Growth and P6,000/month for Ads Performance.
Businesses operating in more competitive markets may need higher budgets to collect enough meaningful campaign data and compete consistently.
How much do small businesses pay for social media management?
Social media management costs depend on the number of platforms, posting frequency, creative requirements, community management, reporting and whether video production is involved.
Our social media management packages currently range from P3,900/month for Social Presence to P10,900/month for Social Authority.
Paid Facebook and Instagram advertising is separate from organic social media management unless it is specifically included within a bundled growth package.
What’s included in website maintenance?
Website maintenance typically includes routine software updates, backups, security monitoring, performance checks and technical troubleshooting.
Higher maintenance packages can also include a monthly allowance for smaller website changes such as updating text, replacing images, publishing content or making minor page adjustments.
Our website maintenance packages currently start at P850/month. Business Care includes up to two hours of website changes per month, while Priority Care includes up to four hours.
Major redesigns, new functionality and custom development are quoted separately.
Let’s Find the Right Package for Your Business
Tell us what you want to achieve, what you already have in place and the budget range you’re working with. We’ll recommend the most sensible starting point.
Social Media Management Packages for Visibility, Trust & Engagement
Build a more consistent and professional presence across the platforms your customers use with strategy, content creation, scheduling and ongoing optimization.
Social Presence
For small businesses that need a more professional and consistent social media presence without a heavy content workload.
Social Growth
For businesses that want stronger content consistency, broader platform coverage and more active audience engagement.
Social Authority
For businesses that need a more active multi-channel content system, stronger community management and deeper ongoing strategy.
We do not recommend being active everywhere simply for the sake of it. The right platform mix depends on your audience, content and business goals.