eLearning & LMS Platform Development in Botswana – Dithutong Case Study

Live Platform: https://dithutong.com

The Client & Market Challenge

Botswana lacked a locally relevant eLearning and Learning Management System (LMS) platform that could support self-paced learning, bilingual content, instructor monetization, and digital payments. The goal was to build a scalable online learning marketplace that could serve both learners and course creators within the Botswana digital ecosystem.

Dithutong approached us to design and develop a full-featured eLearning platform capable of supporting long-term growth, SEO visibility, and multiple revenue streams.

Our eLearning Platform Development Solution

We delivered a custom-built LMS and eLearning website designed specifically for the Botswana market. The solution was architected to support course creation, instructor onboarding, secure payments, and scalable content delivery — all optimized for performance, accessibility, and search visibility.

Custom LMS Website Design & Development

We designed and developed a mobile-first LMS platform using WordPress, LearnPress, and WooCommerce. The platform was optimized for low-bandwidth environments and local devices, ensuring fast load times and smooth learning experiences. The LMS supports video lessons, quizzes, certificates, and downloadable resources.

Integrated Payments & Course Monetization

To enable instructors to earn online, we implemented a complete eCommerce and digital product system. This includes instructor-defined pricing, free and paid courses, and secure local payments via DPO Group Botswana. The platform also supports digital books and branded merchandise.

SEO & Growth Infrastructure

We implemented an SEO-first content and LMS architecture using RankMath and structured schema. Course pages, instructor profiles, and blog content were optimized to rank for high-intent searches related to online courses, teaching platforms, and digital education in Botswana.

Email & Marketing Automation

A scalable email marketing and automation framework was integrated to support instructor onboarding, learner engagement, and future promotional campaigns. This allows the platform to grow organically while retaining users over time.

Key LMS Features Delivered

• Custom Learning Management System (LMS)
• Self-paced video courses with quizzes and certificates
• Instructor dashboards with earnings tracking
• Bilingual platform (English & Setswana)
• SEO-optimized course and blog structure
• Secure payments and refund workflows
• Scalable architecture for future features and partnerships

Results & Platform Impact

Dithutong launched successfully as a dedicated eLearning marketplace for Botswana. Within the first two months, the platform began ranking for multiple local education and online learning keywords, while instructor registrations and content uploads steadily increased. The system is built to scale into institutional training, affiliate marketing, and community-driven learning.

Why Choose Lephutshi Developers for LMS Development?

This project demonstrates our ability to design and develop complete eLearning and LMS platforms — not just websites. From technical architecture and payments to SEO, compliance, and growth strategy, we build education platforms that are commercially viable and future-ready.

Looking to Build an eLearning or LMS Platform?

If you’re planning to launch an eLearning website, LMS platform, or online course marketplace, we can help you design, develop, and scale it.
Start your LMS project with Lephutshi Developers or contact us.