Meta & Facebook Ads Management in Botswana Built to Reach the Right Audience and Generate More Enquiries
Reach potential customers across Facebook and Instagram with campaigns built around your audience, offer, creative and business goals. From targeting to lead generation and conversion tracking, we help you turn advertising into measurable business opportunities.
Reach audiences relevant to your business
Generate enquiries through leads and messaging
Improve ad creative, targeting and campaigns
Track performance and optimize over time
Management from P2,200/month + ad spend · Botswana-focused · Facebook + Instagram · No guaranteed-result promises
Running Facebook Ads but Not Getting Enough Enquiries? The Ad May Not Be the Only Problem.
Spending money on Facebook or Instagram Ads without seeing enough enquiries can be frustrating. But increasing your advertising budget isn't always the answer. The real issue may be how your audience, offer, message and customer journey work together.
You're Reaching the Wrong People
Your ads may be appearing in front of people who aren't a good match for your products or services. More reach doesn't automatically mean more potential customers.
AUDIENCE TARGETINGYour Offer Isn't Compelling Enough
Even the right audience needs a reason to act. If your offer doesn't communicate a clear benefit, people may scroll past without enquiring.
OFFER STRATEGYYour Ad Creative Isn't Getting Attention
Your images, videos or headlines may not communicate value quickly enough to stand out or encourage potential customers to take the next step.
CREATIVE & COPYYou're Optimizing for the Wrong Objective
A campaign focused on engagement or website traffic may attract attention without prioritizing the lead or sales actions your business actually needs.
CAMPAIGN STRATEGYYour Conversion Journey Has Too Much Friction
People click your ad but encounter a confusing landing page, lengthy form or unclear WhatsApp enquiry process. Interest doesn't always become action.
CONVERSION EXPERIENCEInterested Customers Aren't Being Followed Up
Someone submits an enquiry, but the response comes too late or doesn't address their needs. Valuable opportunities can be lost after the campaign has already done its job.
LEAD FOLLOW-UPYou're Measuring Activity Instead of Outcomes
Likes, reach and clicks can look impressive, but they don't tell the whole story. Without meaningful tracking, it's difficult to know which campaigns are creating business opportunities.
CONVERSION TRACKINGFacebook advertising works as a connected system. The audience, offer, creative, campaign objective, conversion experience, follow-up and tracking all influence what happens after someone sees your ad.
Better Facebook Advertising Starts With Finding the Real Problem.
Before increasing your budget, understand what's preventing interested people from becoming enquiries. Lephutshi Developers helps you examine the connected parts of your advertising, from targeting and creative to lead generation, tracking and optimization.
How Facebook & Instagram Advertising Turns Attention Into Business Opportunities
People don't always search for your business before they need what you offer. Facebook and Instagram Ads help you introduce your products or services to relevant audiences, give them a compelling reason to act, and make it easier to enquire, book or buy.
But getting attention is only the beginning. What matters is how each step moves a potential customer closer to your business.
Reach the Right People
Put your business in front of audiences relevant to what you offer, using suitable targeting, locations and campaign placements.
Deliver the Right Message
Capture attention with advertising that speaks to customer needs, challenges and desired outcomes.
Present the Right Offer
Give interested people a clear reason to consider your product or service instead of scrolling past.
Make the Next Step Easy
Guide potential customers toward a lead form, WhatsApp conversation, website enquiry, booking or purchase.
Measure and Improve
Use available campaign and conversion data to understand what happened and make better-informed advertising decisions.
Advertising isn't just about being seen. It's about creating a clear path from attention to action.
A business can reach thousands of people and still receive very few enquiries if the message, offer or next step isn't right. That's why we approach Meta advertising as a connected customer-acquisition process rather than a collection of boosted posts.
Your Business Needs More Than Ad Reach. It Needs a Reason for Customers to Act.
We'll help you identify the audience, campaign approach and conversion journey that makes sense for your business.
Is Facebook & Instagram Advertising Right for Your Business?
Facebook and Instagram advertising can help businesses attract attention, generate enquiries and promote products. But whether it's the right investment depends on who your customers are, what you offer and how ready your business is to turn interest into sales.
Four Signs Meta Ads Could Be a Good Fit
The strongest starting point is a clear audience, a relevant offer and a plan for handling customer enquiries.
You Know Who Your Ideal Customers Are
You have a clear idea of who needs your products or services, where they are located and what might motivate them to buy.
CLEAR CUSTOMER AUDIENCEYou Have an Offer Worth Paying Attention To
Your business has something valuable to communicate, whether that's a useful service, compelling product, promotion or solution to a customer problem.
RELEVANT CUSTOMER OFFERYou Want More Enquiries, Bookings or Sales
You have a clear next step for interested customers, such as a WhatsApp conversation, lead form, website enquiry, booking or purchase.
CLEAR CONVERSION PATHYou're Ready to Invest, Test and Follow Up
You have a realistic advertising budget, understand that campaigns may need testing, and can respond when potential customers enquire.
BUDGET & FOLLOW-UP READINESSMeta Ads Isn't Always the Best Starting Point
Sometimes the better decision is to strengthen your offer, improve your enquiry process or use a different advertising channel first.
- Customers urgently search for your service. Google Ads may be more suitable for capturing people already looking for a solution.
- Your offer needs more clarity. A clearer value proposition may be needed before investing in advertising.
- You cannot consistently respond to enquiries. Improve your follow-up process before increasing lead-generation activity.
- Your customer journey isn't ready. Make it easy for interested people to contact, book or purchase from you.
- Your budget cannot support meaningful testing. Consider a more suitable starting approach rather than spending without a realistic plan.
The goal isn't to advertise everywhere. It's to invest in the channels most appropriate for your customers and business goals.
Get an Advertising Recommendation Based on Your Business.
You don't need to choose between Facebook Ads, Instagram Ads or Google Ads before speaking with us. Tell us what you offer, who you want to reach and what results matter to you. We'll help you evaluate the approach that makes sense.
Facebook & Instagram Ads Management That Goes Beyond Boosting Posts
Getting your business in front of potential customers takes more than publishing an ad. We bring together campaign strategy, audience targeting, compelling creative, lead generation and performance tracking to help turn advertising into meaningful business opportunities.
Campaign Strategy & Planning
Start with your business goals, ideal customers and offer so your advertising has a clear purpose from the beginning.
Audience Research & Targeting
Reach people relevant to your business using suitable locations, audience signals and campaign targeting.
Facebook & Instagram Campaign Setup
Build and manage campaigns using appropriate objectives, placements and advertising formats.
Ad Creative & Persuasive Copy
Develop and refine advertising messages and creative directions that communicate why customers should take interest.
Lead Generation & Enquiry Campaigns
Help interested people enquire through suitable lead forms, messaging routes or website experiences.
Retargeting & Remarketing
Reconnect with eligible people who have already interacted with your business, where suitable audience data is available.
Testing & Campaign Optimization
Review campaign performance and test appropriate changes to audiences, messaging and creative.
Conversion Tracking & Reporting
Configure applicable measurement tools and explain what the campaigns are producing, using the performance data available.
Every Campaign Should Have a Purpose Beyond Getting Attention.
We look at how your audience, advertising, enquiry process and performance data connect, so the focus stays on opportunities that matter to your business.
Built around your business needs: Campaign quantity, creative deliverables, testing, retargeting and tracking scope vary by package. We'll help you choose an appropriate management level.
Your Ads Deserve More Than a Boost. Give Them a Strategy.
Tell us about your business, customers and goals. We'll help you explore an advertising approach that connects the right audience with a clear reason to enquire.
Facebook Ads Campaign Strategy Built Around Your Business Goals
Getting more views isn't the same as getting more customers. Before launching your Facebook or Instagram Ads, we look at what your business wants to achieve, who needs to see your offer and what action you want potential customers to take. Then we build a campaign strategy around that goal.
What Do You Want Your Advertising to Achieve?
Different business goals call for different campaign objectives. The important thing is choosing the approach that supports the action you actually want.
Build Awareness
Introduce your business, product or service to relevant audiences who may not know you yet.
Attract Website Visitors
Encourage interested people to explore your services, products or relevant landing pages.
Generate Customer Enquiries
Make it easier for potential customers to contact your business, request information or express interest.
Support Product Sales
Promote relevant products and encourage customers to complete purchases through an appropriate buying journey.
How We Turn Your Business Goal Into a Campaign Plan
We connect your objective with the right audience, conversion route, budget and measurement approach.
Understand Your Business Goal
Identify whether you need awareness, website activity, enquiries, bookings or sales.
Identify the Customer & Offer
Consider who you want to reach and what makes your product or service relevant to them.
Choose the Campaign Objective
Select the Meta objective and performance goal that support the intended customer action.
Plan the Conversion Journey
Decide whether prospects should visit a landing page, complete a form, send a message or make a purchase.
Plan Testing & Measurement
Establish the agreed advertising budget, testing approach and indicators used to evaluate performance.
A Campaign Optimized for Attention Isn't Necessarily Optimized for Enquiries.
Meta uses the selected objective, performance goal and available data to guide advertisement delivery. Choosing the right goal helps align the campaign with what your business wants people to do. No objective, however, guarantees a particular result.
What Do You Want Customers to Do After Seeing Your Ad?
Tell us about your business goals. We'll help you determine an appropriate Meta advertising strategy, customer journey and campaign approach.
Reach People More Likely to Be Interested in What Your Business Offers
Your ideal customers aren't everyone on Facebook or Instagram. We help you understand who your business needs to reach, where they're located and what might motivate them to respond—then use suitable Meta advertising tools and campaign testing to reach relevant audiences.
Six Elements of Smarter Audience Targeting
We connect customer understanding with the targeting options available and the evidence your campaigns produce.
Know Your Ideal Customer
Understand who needs your products or services, the problems they want solved and what influences their buying decisions.
Target Relevant Locations
Focus advertising on appropriate Botswana markets, whether you serve Gaborone, Francistown, surrounding areas or customers nationwide.
Use Suitable Audience Signals
Consider available demographic, interest and other permitted audience options without unnecessarily restricting campaign delivery.
Reconnect With Warm Audiences
Where eligible, reach people who have previously interacted with your business, advertisements or website through suitable Custom Audiences.
Explore Similar Customer Audiences
When suitable source data and tools are available, consider Lookalike Audiences to discover additional people who may be relevant to your business.
Test, Learn & Refine
Review how different audiences respond and adjust your campaign strategy using meaningful performance information and lead-quality feedback.
Imagine You Run a Furniture Business in Gaborone.
Rather than showing the same advertisement indiscriminately, we would consider your delivery area, customer needs, product price range, offer and appropriate audience settings.
We could test different messages, such as furnishing a new home versus upgrading a living room, and compare the enquiries each approach generates.
This is an illustrative campaign scenario, not a claim about an existing client's results.
A Bigger Audience Isn't Automatically Better. Neither Is a Smaller One.
Effective targeting balances relevance with sufficient reach, a realistic advertising budget, the available Meta optimization tools and campaign evidence. Some campaigns benefit from broader delivery, while others need specific geographic or eligibility restrictions.
Your Advertising Budget Deserves a Clearer Audience Strategy.
You don't need to know every Meta targeting setting. You need a plan that connects your customers, offer and business goals. Tell us who you're trying to reach, and we'll help you explore a suitable approach.
Reach Potential Customers Across Facebook & Instagram With Ads Designed to Get Attention
Your customers may discover businesses while scrolling Facebook, watching Instagram Reels or browsing Stories. We help you reach relevant audiences across suitable Meta advertising placements, using campaign formats and messages that fit how people interact with each platform.
Reach Customers Where They Discover, Explore and Engage
Facebook advertising can introduce your products or services to potential customers through placements such as Feed, Stories, Reels and other eligible advertising surfaces.
We consider your audience, business goals, offer and available creative when choosing suitable campaign placements.
Make Your Business Stand Out in Visual, Mobile-First Experiences
Instagram advertising can help your business communicate through compelling imagery, short videos, Reels and Stories.
The focus is on presenting your offer clearly and making it easy for interested people to explore, enquire or purchase.
Different Formats. Different Ways to Tell Your Story.
We select suitable formats based on your offer, campaign objective and the creative available.
Image Ads
Communicate one clear offer, product, service or customer benefit.
Video Ads
Demonstrate products, explain services or tell a more engaging business story.
Carousel Ads
Present multiple products, advantages or stages of a customer journey.
Stories & Reels Ads
Use mobile-first creative suited to vertical, full-screen experiences.
How We Decide Where Your Ads Should Appear
A placement decision should serve your audience, offer and conversion goal.
Where Is Your Audience?
Consider the available placements that can reach relevant potential customers.
What Are You Promoting?
Match the presentation with your product, service, message and offer.
What Action Do You Want?
Plan whether prospects should enquire, visit a website, message or purchase.
What Does the Data Show?
Review which eligible placements and creatives support meaningful campaign actions.
Placement and ad-format availability depends on Meta's current platform requirements, campaign objectives and creative specifications.
The Goal Isn't to Advertise Everywhere. It's to Show the Right Message in the Right Context.
Campaign placement decisions should support your business objective, customer experience and performance evidence, rather than relying on assumptions about one platform.
Your Customers Don't Use Every Placement the Same Way. Your Advertising Should Reflect That.
Tell us what your business offers and who you want to reach. We'll help you explore a Facebook and Instagram advertising approach suited to your goals.
Generate Enquiries Without Making Every Prospect Leave Facebook or Instagram
Someone interested in your business shouldn't have to struggle to get in touch. Facebook and Instagram lead-generation campaigns can help potential customers request information, ask about your services or express interest in an offer—through a Meta lead form, messaging conversation or your website.
We help you choose an enquiry journey that makes sense for your customers, business goals and follow-up process.
Make It Easier for Interested People to Enquire
Different businesses need different enquiry experiences. Here are two common routes and when each may make sense.
Meta Instant Forms
Let interested customers submit their contact details without leaving Facebook or Instagram.
When you want a convenient enquiry route that doesn't require every prospect to navigate a separate website.
Website or Landing Page
Send potential customers to a dedicated page where they can learn more before making an enquiry.
When customers need more information, reassurance or product details before they're ready to enquire.
Sometimes, a Conversation Is the Best Next Step
For some Botswana businesses, Messenger or WhatsApp may provide a more natural enquiry experience. Eligible Facebook and Instagram campaigns can help customers start conversations about pricing, availability, appointments or service requirements.
Messaging destinations and campaign capabilities depend on account eligibility and Meta's available settings.How We Decide Which Lead-Generation Route Fits
The easiest form isn't always the best option. We look at your customers, offer and follow-up process.
Customer Convenience
How easy is it for someone to take the next step after seeing your advertisement?
Information Needed
Does the customer need more explanation, pricing, evidence or reassurance before enquiring?
Lead Qualification
What details will help your business identify enquiries relevant to your service or offer?
Follow-Up Readiness
Can your business respond promptly and guide interested customers through the next steps?
Tracking & Measurement
Which submissions, conversations or other meaningful actions can we reliably measure?
A Cheaper Lead Isn't Automatically a Better Lead.
An Instant Form may make it easier for someone to enquire, while a landing page can provide more context before submission. Neither approach guarantees better-quality leads.
What matters is whether the enquiry is relevant to your business and whether your team can turn that interest into a meaningful conversation.
Don't Just Attract Attention. Give Customers an Easy Way to Enquire.
Whether your customers prefer lead forms, messaging or a website, we'll help you evaluate an appropriate lead-generation approach for your business.
Facebook Ad Creative & Copy That Gives Customers a Reason to Stop Scrolling
Your potential customers see countless posts and advertisements. To earn their attention, your Facebook and Instagram Ads need more than attractive visuals. They need to speak to what customers care about, communicate a valuable offer and make the next step clear.
We develop advertising messages and creative strategies around your audience, business goals and the action you want potential customers to take.
Six Elements of Advertising That Earns Attention
We connect customer understanding, persuasive messaging and visual storytelling to give your advertising a clearer purpose.
Understand What Customers Want
Identify the problems, motivations and outcomes that matter to your audience before deciding what your advertisement should say.
Lead With a Strong Hook
Open with a relevant question, customer problem, desired outcome or useful insight that gives people a reason to pay attention.
Make the Offer Worth Considering
Explain what customers gain, why it matters and what makes your product or service relevant to their needs.
Use Visuals That Support the Message
Choose images, video or carousel creative that demonstrates the product, service or customer benefit clearly.
Write Copy That Connects
Use clear, benefit-focused language that addresses customer needs, reduces uncertainty and encourages the next step.
Give People a Clear Next Step
Help interested customers understand whether to enquire, message, request a quote, book an appointment or purchase.
Stop Talking Only About Your Service. Show Customers What They Gain.
Imagine a cleaning business in Botswana advertising its services. Both messages explain cleaning, but they approach the customer's decision differently.
We Offer Professional Cleaning Services.
We provide residential and commercial cleaning using professional equipment. Contact us today.
The message explains the service but provides little context about why a customer should choose it.
A Cleaner Space Without Losing Your Weekend.
Spend your free time doing what matters. Get help keeping your home clean and comfortable. Ask for a cleaning quote.
The message connects the service to a desired customer outcome and presents a clear next step.
These are illustrative advertising examples, not real campaign results or a guarantee that one message will outperform another.
Different Customers Respond to Different Messages
Even a well-researched advertisement is a hypothesis until campaign evidence supports it. We can explore different creative angles and learn from the response.
Problem-Aware
Address a challenge or frustration your potential customer recognizes.
Outcome-Led
Show the improvement, convenience or result the customer wants.
Offer-Led
Present a clear product, service or genuine promotional proposition.
Trust-Led
Use genuine evidence, examples or useful information to reduce uncertainty.
We use available campaign performance and lead-quality feedback to help evaluate which messages are producing meaningful customer actions—not simply more likes.
A Good Facebook Ad Doesn't Need to Appeal to Everyone. It Needs to Give the Right Customer a Reason to Act.
Relevant customer insight, a clear offer and compelling communication can help advertising stand out. We bring those elements together and refine the approach using campaign evidence.
Your Business Has Something Valuable to Offer. Let's Make That Clear to the Right Customers.
Tell us what you sell, who you want to reach and why customers choose you. We'll help you explore an advertising message that connects your offer with what your audience values.
Facebook Ads Optimization That Learns From Campaign Performance
Your Facebook and Instagram campaigns shouldn't be left running without direction. We monitor how your advertisements perform, identify areas worth testing and make informed adjustments to targeting, creative, campaign delivery and budget allocation.
The goal is to understand what's producing meaningful customer actions—not simply chase more impressions, clicks or likes.
Six Areas We Review to Help Your Campaigns Perform Better
Ongoing campaign management means understanding what's happening, identifying opportunities and making purposeful decisions.
Campaign Performance Monitoring
Review campaign delivery, advertising costs and relevant performance indicators to identify what deserves attention.
Audience Performance
Examine audience responses and consider whether targeting changes or broader delivery deserve testing based on the available evidence.
Creative & Message Testing
Compare appropriate images, videos, headlines and advertising angles to learn which messages resonate with potential customers.
Campaign Objective & Delivery Review
Assess whether campaign settings, optimization choices and performance goals remain aligned with your intended customer action.
Budget Allocation & Cost Control
Review advertising expenditure and campaign efficiency, then recommend suitable spending adjustments within agreed budget limits.
Lead Quality & Conversion Feedback
Where information is available, examine whether enquiries are relevant and what happens after potential customers contact your business.
Launch. Learn. Refine. Repeat When the Evidence Supports It.
Instead of changing campaigns at random, we follow a structured review and improvement process.
Monitor
Review campaign delivery, spending, enquiries and available performance data.
Diagnose
Identify potential reasons for weak results, rising costs or missed opportunities.
Test
Make appropriate adjustments to messaging, creative, audiences or campaign settings.
Evaluate
Allow enough relevant data to assess what the changes suggest about performance.
Refine
Retain useful changes, reconsider weak approaches and adjust the plan as needed.
The process continues as useful evidence becomes available. Changes are made for a reason—not simply to make the campaign look active.
Not Every Campaign Needs Constant Changes.
Making too many adjustments too quickly can make campaign results harder to interpret and may disrupt Meta's delivery learning.
We aim to make purposeful changes when there is sufficient evidence to justify them. Smaller budgets may require more time to produce useful data, and no optimization decision guarantees better results.
Getting Plenty of Facebook Leads, But Very Few Relevant Enquiries?
Imagine a Botswana service business receiving many Facebook Lead Form submissions, but very few people are genuinely interested in buying.
Increasing the advertising budget might simply generate more of the same. A better starting point may be examining the offer, campaign message, lead form questions and follow-up process.
The lesson: More advertising activity is not always the answer. Sometimes the next improvement starts with understanding why existing leads aren't progressing.
This example is illustrative and does not represent actual client campaign performance or guaranteed results.
Don't Just Launch Facebook Ads. Give Your Campaigns a Plan to Improve.
Tell us about your business, advertising goals or current campaign challenges. We'll help you explore an approach to campaign management, testing and performance improvement.
Reconnect With People Who Have Already Shown Interest in Your Business
Someone visits your website, explores your services or engages with your Facebook or Instagram content, but leaves without enquiring. That doesn't always mean they've lost interest.
Facebook and Instagram retargeting can help you reconnect with eligible audiences who already know something about your business, using relevant follow-up advertising that gives them another opportunity to take action.
Four Ways Retargeting Can Support Your Business
Instead of relying exclusively on new audiences, consider whether previous interactions offer opportunities for relevant follow-up advertising.
Reconnect With Website Visitors
Reach eligible people who visited your website or relevant pages but haven't taken the next step, where appropriate tracking and audiences exist.
Re-engage Social Media Audiences
Reconnect with eligible people who previously interacted with your Facebook or Instagram presence through permitted audience tools.
Remind Interested Shoppers
Where suitable tracking and catalogue features exist, reconnect with eligible shoppers who explored products but did not purchase.
Build Confidence Before the Decision
Use genuine testimonials, helpful explanations, product details or relevant answers to address potential customer uncertainty.
From First Interest to Another Opportunity to Act
Retargeting works with eligible audiences built from previous interactions. It is not a guarantee that every visitor can be reached again.
Discover
Someone discovers your business through an advertisement, website or social content.
Show Interest
They explore a product or service but leave without completing the desired action.
Eligible Audience
Suitable permitted data and Meta audience tools support a retargeting audience.
Relevant Follow-Up
A follow-up ad may provide a reminder, useful information or genuine reassurance.
Opportunity to Act
They have another opportunity to enquire, book or purchase if the offer suits them.
A useful follow-up should add value to the customer's decision, not repeatedly display the same advertisement without purpose.
Someone Explores Your Sofa Collection. But Doesn't Enquire Yet.
Imagine a furniture business in Gaborone advertising a new sofa collection. A customer explores the products on its website but leaves without asking about availability.
If suitable tracking, audience eligibility and privacy requirements are met, the business could use a relevant follow-up advertisement to answer questions the customer may still have.
That follow-up might explain dimensions, delivery options or availability, or present genuine customer feedback.
What Makes a Follow-Up Campaign Worth Running?
Not every past interaction calls for another ad. The audience, message, timing and available data must support a worthwhile campaign.
Relevant Follow-Up
Address genuine customer questions or interests.
Eligible Audiences
Use appropriate and permitted audience sources.
Audience Exclusions
Exclude completed conversions where supported and appropriate.
Frequency Awareness
Review repetitive exposure and campaign delivery.
Privacy & Compliance
Follow applicable consent and Meta advertising requirements.
Retargeting Needs More Than Interest. It Needs an Eligible Audience.
Custom Audience availability depends on source data, account permissions, applicable policies, audience eligibility and Meta's requirements. A small audience may also be unable to deliver meaningfully.
We evaluate whether the audience and available advertising budget justify a retargeting campaign before recommending it.
Some Customers Need More Than One Interaction Before They're Ready to Act.
Your business may have opportunities beyond the first advertisement. We'll help you evaluate whether retargeting fits your campaign goals, audiences and available customer data.
Know What Happens After Someone Clicks Your Facebook Ad
Getting clicks is one thing. Understanding whether those visits lead to enquiries, bookings or purchases is another.
We help businesses set up and review suitable Meta conversion-tracking tools so advertising decisions can be informed by more than impressions, likes and website traffic.
What Can Conversion Tracking Help You Understand?
Different businesses need to measure different customer actions. We identify the events that make sense for your goals and available tracking setup.
Website Visits
Understand the website activity associated with your advertising and how people interact with relevant pages.
Lead Form Submissions
Measure supported enquiry-form actions and connect them with relevant advertising reports.
Bookings & Contact Actions
Track suitable actions such as completed booking requests or successfully submitted contact forms when supported and configured.
Purchase Events
Where ecommerce tracking is available, measure eligible purchase events and related shopping activity.
Meta Pixel & Conversions API Explained
These tools can work together to send suitable website and business events to Meta, subject to privacy and technical requirements.
Meta Pixel
A website-based tracking tool that helps record configured customer actions, such as relevant page views, lead submissions and purchases.
Understanding supported website events associated with advertising activity.
Conversions API
A method for sending eligible event information through a server, website platform or supported business integration.
Complementing appropriate browser events with additional supported event connectivity.
From Advertising Interaction to Meaningful Measurement
Tracking helps connect eligible customer actions with campaign reporting. It does not independently verify every lead or sale.
Ad Interaction
A potential customer sees or clicks an advertisement on Facebook or Instagram.
Customer Action
They visit a website, complete a form or take another supported action.
Event Recorded
An eligible configured event is sent through an appropriate measurement tool.
Campaign Reporting
Meta reports available attributed events according to its settings.
Business Review
Compare reported results with available enquiries, bookings or sales records.
Tracking That Starts With What Matters to Your Business
We consider the appropriate measurement setup, test its operation and explain what the available information can tell you.
Define Conversions
Identify meaningful enquiries, bookings or purchases.
Review Existing Setup
Check applicable events and integrations already in place.
Configure Measurement
Implement suitable Pixel, Conversions API or supported tools.
Test Event Quality
Check event delivery, accuracy and potential duplication.
Review Attribution
Explain reporting limitations and differences in results.
Connect Business Results
Compare reports with actual customer outcomes where possible.
A Cleaning Business Gets Website Clicks. But How Many People Enquire?
Imagine a Gaborone cleaning business advertising its services through Facebook and Instagram. The advertisement sends visitors to a dedicated page where they can request a cleaning quote.
Instead of treating every website click as a lead, an appropriately configured tracking setup can record a lead event when the enquiry form is successfully submitted.
The business can then compare reported form submissions with actual enquiries received and follow-up outcomes.
A Meta-Reported Conversion Isn't Automatically a Confirmed Sale.
Attribution uses available information and configured reporting settings. Browser restrictions, privacy controls, consent, cross-device behavior and technical setup can affect the data reported.
We distinguish recorded advertising events from independently verified customers and revenue, helping you interpret campaign results more responsibly.
Stop Judging Facebook Ads by Clicks Alone. Start Measuring the Actions That Matter.
Whether your business needs enquiries, bookings or online sales, we'll help you evaluate an appropriate advertising and tracking approach.
Don't Let a Poor Landing Page Waste Your Facebook Advertising Budget
Someone clicks your Facebook or Instagram Ad because something caught their attention. But if the page loads slowly, the offer is confusing or they can't find a way to contact you, that interest may disappear.
We help you evaluate and improve the journey from advertisement to landing page to enquiry—so potential customers can understand your offer, trust your business and take the next step more easily.
Six Things That Make It Easier for Customers to Take Action
Every element should help visitors answer a question, build confidence or move toward a relevant next step.
Match the Advertisement
The page should immediately reflect the product, service or offer that motivated someone to click.
Communicate Clear Value
Explain what you offer, who it's for and how it helps solve the customer's problem.
Build Customer Confidence
Include genuine business information, relevant evidence and answers to common questions.
Work Smoothly on Mobile
Make the page readable, responsive and practical for customers browsing on their phones.
Make Enquiries Simple
Make forms, WhatsApp options, booking links or relevant calls to action easy to find and use.
Support Meaningful Tracking
Configure appropriate measurement for successfully completed customer actions.
The Same Advertising Click. Two Very Different Experiences.
Imagine a customer looking for roof repairs in Gaborone. The destination page can either create extra work for that visitor or help them take the next step.
Welcome to Our Company
We offer various construction, maintenance and property services.
The visitor must search for the roof-repair service, verify whether the business serves their area and find a suitable contact option.
Need Help With a Leaking Roof?
Tell us what's happening and request a roof-repair assessment.
The page continues the ad's message, explains the next step and reduces the effort required to request help.
Illustrative landing-page examples, not real client websites or a claim of measured performance improvement.
One Connected Customer Journey
An effective campaign should make sense from the first advertisement through the eventual enquiry or purchase.
Relevant Ad
A potential customer sees an offer worth exploring.
Matching Page
The landing page continues the same message.
Clear Value & Trust
The visitor finds useful details and credible information.
Easy Next Step
Enquiry, booking or purchase options are clear.
Customer Action
The visitor chooses whether to take the next step.
Sometimes You Need a Better Page. Sometimes You Need a Better Experience.
We review whether your current website supports your advertising goals before recommending changes.
That can include improving the headline, offer clarity, page speed, mobile layout, trust signals, forms or conversion tracking.
A new landing page isn't always necessary. Where development or redesign work is required, we clarify the scope and cost before proceeding.
More Traffic Won't Automatically Fix a Confusing Website.
If visitors can't understand your offer, trust your business or find a clear next step, spending more on advertising may simply send additional traffic into the same obstacles.
Before You Spend More on Ads, Give Customers a Clear Next Step.
Tell us about your advertising goals and current website. We'll help you consider whether your landing-page experience is ready to support your campaign.
Getting Facebook Leads Is One Thing. Turning Interest Into Customers Takes More.
A full inbox doesn't automatically mean more sales. If enquiries aren't relevant, customers wait too long for a response or nobody follows up, potential opportunities can be lost.
We help you look beyond the number of Facebook and Instagram leads to understand their quality, how they're handled and what your business can do to make the next step easier.
Six Essentials for Turning Enquiries Into Opportunities
The strongest lead-generation process connects advertising relevance with a practical response and follow-up experience.
Attract Relevant Enquiries
Align your advertising message, offer and targeting approach with customers your business is equipped to serve.
Ask Useful Qualifying Questions
Use appropriate form questions to understand the service needed, relevant requirements and the customer's intended next step.
Respond While Interest Is Relevant
Establish a realistic response process so potential customers don't wait unnecessarily for answers or a quotation.
Keep Your Enquiries Organized
Maintain a clear record of each enquiry, the requested service, the person responsible and the current follow-up status.
Follow Up With Purpose
Answer relevant questions, clarify requirements or provide a quote using an appropriate, respectful follow-up approach.
Learn From Customer Outcomes
Where feedback is available, understand which enquiries were suitable, quoted, won or lost, and what that suggests about the ads.
The Customer Journey Doesn't End at Form Submission
Lead handling is a shared responsibility. Advertising creates opportunities, while the business needs a practical way to respond and sell.
Enquiry Arrives
A potential customer submits a lead form, sends a message or contacts the business.
Check the Fit
Review their requirements and whether your business can provide the service.
Respond Promptly
Contact the customer, answer questions and confirm the appropriate next step.
Follow Through
Arrange a quotation, assessment, appointment or suitable follow-up.
Record the Outcome
Track whether the enquiry progressed, was unsuitable or resulted in a sale.
Lead-quality feedback can inform future ad messaging, qualification questions and campaign decisions. The available information determines what can be improved.
Twenty Facebook Enquiries. But Which Ones Fit Your Business?
Imagine a Gaborone aluminium windows and doors company receiving 20 enquiries through Facebook Lead Ads.
Some customers may need quotations for upcoming building projects. Others may be comparing prices, requesting services outside the company's coverage area or planning work months later.
Recording basic qualification details can help the company understand which enquiries are relevant, which need follow-up and where opportunities are being lost.
A Low Cost Per Lead Doesn't Always Mean a Low Cost Per Customer.
An advertisement may generate inexpensive enquiries without attracting customers who fit your services or buying process. Another campaign may generate fewer leads that are more relevant to your business.
To understand the difference, we need more than campaign figures. Feedback about enquiry quality, quotations and actual sales can add important context.
Better Advertising Decisions Start With Better Lead Feedback
We can help identify appropriate lead questions, review available feedback and recommend improvements to the advertising-to-enquiry journey.
Lead Form Recommendations
Appropriate questions that help establish what interested customers need.
Lead-Quality Review
Use available business feedback to evaluate the relevance of campaign enquiries.
Follow-Up Process Guidance
Identify practical ways to organize enquiries and reduce avoidable delays.
Campaign Learning
Consider how suitable customer outcomes can inform future advertising decisions.
CRM setup, automated messaging, WhatsApp integrations and direct sales follow-up are additional services unless expressly included in the agreed package.
Your Advertising Should Support More Than a Growing List of Contacts.
Tell us what a valuable customer enquiry looks like for your business. We'll help you evaluate how your Facebook advertising and lead-handling process can work together.
Facebook & Instagram Ads That Help Turn Product Interest Into Sales Opportunities
Your next customer may discover a product while browsing Facebook or Instagram. But getting their attention is only part of the journey.
We help Botswana retailers and ecommerce businesses plan advertising that connects relevant products, compelling offers and suitable shopping experiences— whether customers buy through an online store or contact your business to place an order.
More Than Just Showing People What You Sell
Product advertising should help potential customers discover, evaluate and take the next step toward buying from your business.
Introduce Your Products
Help relevant potential customers discover products that suit their interests and needs.
Make your products easier to discoverPromote Collections & Offers
Showcase new arrivals, product categories, popular items or genuine promotional offers.
Give shoppers a reason to exploreReconnect With Interested Shoppers
Where eligibility and tracking permit, reach suitable audiences who previously explored relevant products.
Support another buying opportunitySupport Purchases & Enquiries
Guide interested shoppers toward a checkout, product enquiry or supported messaging destination.
Make the next step clearYour Advertising Should Match How Customers Actually Buy
Not every retailer needs the same campaign setup. The buying journey should reflect how your business receives payments and fulfils orders.
For Businesses With an Ecommerce Website
Send shoppers to product pages where they can review details, add items to their cart and complete an online purchase.
-
01Product Advertisement Present a relevant product or collection
-
02Product Page Show details, availability and price
-
03Checkout Provide a clear purchasing process
-
04Completed Purchase Measure eligible purchase events where configured
Your online store has a functioning checkout, accurate product information and suitable conversion tracking.
For Businesses That Sell Through Conversations
Present your products and help interested customers enquire through a supported messaging or contact experience.
-
01Product Advertisement Introduce the item and its value
-
02Customer Enquiry Start a message or suitable conversation
-
03Confirm Order Details Discuss pricing, availability and delivery
-
04Order Completed Verify the actual sale in business records
Customers commonly check availability, discuss delivery or confirm details before placing an order.
An enquiry is not a completed purchase. Facebook and Instagram campaign reporting should be interpreted alongside actual orders and payments. Messaging options depend on account and campaign eligibility.
A Good Product Deserves a Buying Experience Customers Can Trust.
Even compelling advertisements can lose momentum when product information is incomplete or purchasing feels difficult.
We consider your products, customer journey and advertising readiness before recommending a campaign approach.
Have a Product Catalogue? There May Be More Options.
Eligible businesses with a supported product catalogue and appropriate event data may be able to use catalogue-based advertising to promote relevant products. Availability and suitability depend on Meta's current requirements, the account and the technical setup.
Catalogue setup, ecommerce integrations and advanced event tracking are scoped according to the selected service package or separately agreed work.
A Furniture Shop in Gaborone Wants More People to Discover Its Sofas.
Imagine a furniture retailer introducing a new sofa collection. Facebook and Instagram advertising could help showcase the products to a relevant audience.
Customers might visit a product page, ask about dimensions or delivery, or make a purchase through an online checkout if one is available.
The suitable campaign depends on how the shop handles orders, what information customers need and which results can be measured reliably.
Illustrative example only. No client sales or advertising results are being claimed.Product Interest Matters. But the Buying Experience Matters Too.
Clear offers, trustworthy information and practical ordering options can help interested shoppers make informed decisions. Advertising should support the sales process your business can actually deliver.
Ready to Put Your Products in Front of More Potential Buyers?
Tell us what you sell and how customers currently order. We'll help you explore a Facebook and Instagram advertising approach suited to your products, customers and business goals.
Facebook Ads Reporting That Shows More Than Likes, Clicks & Impressions
When you invest in Facebook and Instagram advertising, you deserve to understand what your money is doing.
We review campaign performance, explain results in straightforward language and identify what deserves attention next—so you can make more informed decisions about your marketing budget.
Your Advertising Performance, Made Understandable.
How much media budget was used
How widely your advertising was delivered
Actions related to your campaign goal
Media spend per reported outcome
Results are reviewed over the agreed reporting period, considering campaign objectives, available data and normal variation.
Example reporting structure only. All metric placeholders are intentionally blank and do not represent client results.
What Should Your Facebook Ads Report Tell You?
We focus on relevant information rather than overwhelming you with every available metric in Meta Ads Manager.
Advertising Spend
Understand how much of your agreed media budget was used.
Reach & Impressions
See how widely ads were delivered and displayed.
Clicks & Engagement
Understand how people interacted with your advertising.
Enquiries & Leads
Review supported, reported enquiry and lead actions.
Cost per Result
Review ad spend relative to reported campaign outcomes.
Business Outcomes
Compare reported results with customer feedback and verified sales information where available.
Different Campaigns Need Different Measures of Success.
What matters most depends on whether you want customer enquiries, online sales or awareness.
Lead Generation
Reported leads, cost per lead and available feedback about enquiry quality.
Focus: Relevant customer enquiriesEcommerce & Sales
Eligible reported purchases, purchase value and actual order information when available.
Focus: Meaningful purchase outcomesBrand Awareness
Reach, impressions, frequency and suitable indicators of advertising exposure.
Focus: Relevant campaign visibilityNumbers Alone Don't Tell the Whole Story. Our Reviews Explain What Comes Next.
Reporting should help you understand the campaign, not leave you trying to interpret a complicated dashboard on your own.
We review the information available, highlight relevant observations and identify actions that may deserve attention during the next period.
What Happened?
Performance, spending and reported outcomes.
What Does It Mean?
Interpret results against goals and available context.
What Needs Attention?
Identify concerns, trends and uncertainties.
What Did We Change?
Explain material campaign-management decisions.
What's Next?
Outline appropriate tests, actions and recommendations.
A Reported Lead Is Not Automatically a Paying Customer.
Meta's reported results depend on available data, attribution settings and tracking limitations. Platform-reported conversions should not be treated automatically as independently confirmed revenue.
Where your business shares suitable information about enquiries, bookings or sales, that feedback can help put campaign results in clearer context.
Your Advertising Budget Should Come With Clarity, Not Guesswork.
Tell us your advertising goals and what you want to understand about campaign performance. We'll help you explore a practical Meta Ads management and reporting approach.
Facebook Ads Management Pricing in Botswana Choose a Plan That Fits Your Growth
Whether you're launching your first Facebook campaign or need more structured advertising management, start with a plan built around your business goals and budget.
Our management fees cover agency services. Your advertising budget is separate and pays for the ads delivered by Meta.
Start Advertising With Direction
For small businesses beginning with Facebook and Instagram Ads or looking for a more organized starting point.
- Core campaign planning and setup
- Audience and offer recommendations
- Campaign monitoring and management
- Appropriate optimization reviews
- Performance reporting and recommendations
Build on What You're Learning
For businesses ready to invest in wider advertising tests and a more developed campaign-management approach.
- Expanded campaign and offer planning
- Broader audience and creative testing
- Ongoing campaign management
- Optimization and lead-quality review
- Expanded performance recommendations
Manage a More Ambitious Advertising Plan
For established advertisers seeking more extensive testing, campaign oversight and performance evaluation.
- More extensive campaign planning
- Broader testing opportunities
- Ongoing management and optimization
- Campaign and lead-quality evaluation
- More detailed performance recommendations
Package descriptions summarize the intended level of management. Exact campaign quantities, creative deliverables, reporting cadence, advanced tracking and integrations are confirmed in your written quotation.
What You're Paying For — and Who Gets Paid
Your investment has two recurring components, with a possible one-time setup charge.
Agency Management
Your monthly Lephutshi Developers fee for the campaign-management services agreed in your selected package.
Paid for agency servicesAdvertising Spend
The media budget allocated to delivering Facebook and Instagram advertisements through Meta.
Separate from our management feeOne-Time Setup
Initial campaign preparation and configuration, as confirmed in your proposal.
P1,200–P2,000 once-offWhat Could Your First Month Cost?
These examples combine the monthly management fee, recommended ad budget and the stated setup range. Your final quotation and approved media budget determine the actual amount.
| Investment | Launch | Growth | Scale |
|---|---|---|---|
| Management / month | P2,200 | P3,800 | P5,800 |
| Recommended ads / month | P1,000 | P2,500 | P5,000 |
| Combined monthly example | P3,200 | P6,300 | P10,800 |
| One-time setup range | P1,200–P2,000 | P1,200–P2,000 | P1,200–P2,000 |
| Illustrative first month | P4,400–P5,200 | P7,500–P8,300 | P12,000–P12,800 |
All amounts are Botswana pula (BWP). Examples assume the recommended ad budget is used and a setup fee within the published range applies. Taxes, payment processing or other applicable charges are not included unless specified in your quotation.
You Don't Need to Choose a Package Blindly.
Tell us your business type, customer goals, available monthly budget and whether you've advertised before. We'll help you consider a suitable starting point.
Launch: A structured starting point.
Growth: More room for testing and refinement.
Scale: More extensive management needs.
The Right Budget Depends on Your Goals — Not Just a Package Name.
Ad costs and results vary by industry, competition, creative, audience, season and the customer journey. A higher budget does not guarantee more customers. We recommend a practical starting point and adjust expectations to the available evidence.
Know What You're Investing. Know What You're Working Toward.
Share your goals and proposed budget. We'll help you evaluate the right package, suggested media spend and campaign scope.
From Your First Enquiry to a Managed Facebook Ads Campaign
Getting started with Facebook and Instagram advertising shouldn't feel complicated. We guide you through understanding your goals, preparing your campaign, approving the plan and monitoring results after launch.
You'll know what we need from you, what we're working on and how we evaluate your advertising.
Five Steps. A Clearer Way to Get Started.
From understanding your business to reviewing campaign results, each step has a purpose.
-
01DISCOVERY
Tell Us About Your Business
Share what you sell, who your customers are, where you operate, your advertising goals and your available budget.
✓ We understand what you're trying to achieve. -
02RECOMMENDATION
Get a Suitable Plan & Proposal
We review your needs and recommend an appropriate Meta Ads approach, including proposed management services, advertising budget and initial setup scope.
✓ You understand the proposed work and investment. -
03PREPARATION & APPROVAL
We Prepare Your Campaign for Approval
After agreement and appropriate account access, we prepare the campaign structure, targeting approach, advertising messages and agreed setup work. You review key campaign details before launch.
✓ You know what's being advertised on your behalf. -
04LAUNCH & MANAGEMENT
Launch & Manage Your Advertising
Once the campaign is approved and the account is ready, we launch the agreed advertising, review campaign delivery and monitor relevant spending and performance indicators.
✓ Your campaigns receive ongoing management. -
05REVIEW & NEXT STEPS
Understand Results & Decide What's Next
We explain available campaign results, consider useful customer feedback and recommend appropriate next steps or adjustments based on the evidence.
✓ You have a clearer basis for advertising decisions.
What We'll Need From Your Business
Having the right information ready can make your onboarding more straightforward.
What you sell, who you serve and what makes your offer relevant.
The outcomes you're seeking and the spending level you approve.
Suitable Meta permissions, brand material and relevant website details.
A decision-maker who can approve the campaign and respond to leads.
Your personal Facebook password is not required. Appropriate access can be granted through supported Meta business permissions.
We Confirm a Practical Launch Plan After Reviewing Your Setup.
Launch timing depends on the approved campaign scope, account access, available creative assets, payment readiness and Meta's advertising review processes.
We'll clarify what needs to happen before launch rather than promising a date that depends on factors outside our control.
We Manage the Advertising. You Stay Connected to the Business Decisions.
Good campaign management benefits from clear communication. We bring advertising expertise, while your knowledge of your customers, offers and actual sales outcomes helps inform the decisions we make together.
Ready to Get Started? Tell Us What You Want to Achieve.
Share what your business does and the results you're working toward. We'll help you understand an appropriate Meta Ads approach and what getting started involves.
Facebook Ads vs Google Ads vs Organic Social: Which Is Right for Your Business?
Not every customer discovers a business the same way. Some people actively search Google for a service. Others discover products while browsing social media. Some follow a business for weeks before enquiring.
Understanding how customers find and evaluate your business can help you choose where to invest.
Three Different Ways to Reach Potential Customers
Each approach can be valuable, but they serve different purposes in the customer journey.
Meta Ads
Facebook & Instagram
Reach suitable audiences as they browse social platforms, introduce offers and encourage interest, enquiries or purchases.
Google Search Ads
Advertising on relevant Google searches
Reach potential customers who are actively searching for a product, service or solution using relevant search queries.
Organic Social
Business content, updates and community engagement
Build familiarity, publish helpful information, answer customer questions and maintain an active business presence over time.
How Do These Marketing Channels Differ?
Understanding the differences helps you match your budget to the opportunities most relevant to your business.
| Consideration | Meta Ads | Google Search Ads | Organic Social |
|---|---|---|---|
| Primary opportunity | Generate discovery and interest | Capture relevant existing search demand | Build familiarity and engagement |
| Customer context | Browsing social media | Searching for a solution | Browsing feeds or visiting your profile |
| Paid media budget | Required | Required | Not required for unpaid posts |
| Main work involved | Creative, targeting and campaign management | Search strategy, ads and suitable landing pages | Content creation and audience interaction |
| Enquiry potential | Possible through lead forms, messages or websites | Possible through relevant search-driven actions | Possible, but organic distribution is less predictable |
| Time considerations | Ad delivery can begin after approval | Ad delivery can begin after approval | Audience development often takes sustained effort |
| Good fit when... | Your offer suits social discovery | Customers actively search for what you sell | You want a useful ongoing brand presence |
These are general differences, not performance guarantees. Results depend on industry, budget, competition, execution and available customer demand.
Different Customer Needs Call for Different Priorities
Think about what your customer is doing immediately before they look for a business like yours.
When Someone Needs Help Urgently
A homeowner with a leaking roof may already be searching Google for an available repair service.
When a Product Catches Someone's Eye
A shopper may discover an attractive new clothing collection while browsing Instagram.
When Customers Need Time to Decide
Prospective students may want to compare programmes, costs and requirements before enquiring.
Examples are illustrative and do not represent actual campaign outcomes or guaranteed channel suitability.
Yes. But Your Business Doesn't Have to Start Everywhere.
When there is sufficient budget and a clear reason, different channels can support different parts of the customer journey.
For smaller businesses, concentrating on one suitable priority may be more practical than spreading a limited budget too thinly.
These channels can complement one another, but they are not a mandatory sequence.
The Best Platform Isn't Necessarily the Most Popular One.
A customer browsing Instagram and a customer searching Google for an urgent service have different needs. Your marketing strategy should reflect how your customers make decisions.
Choose a Channel With Purpose. Not Just Because Everyone Else Is Using It.
Tell us what your business sells, your target customers and your advertising goals. We'll help you explore where your marketing budget may be best directed.
Real Facebook Advertising Results. A Real Botswana Business.
See how a Meta advertising campaign supported visibility and recorded lead-generation activity for Sweet Honey Bee Pre-School & Day Care in Gaborone.
Helping a Local Pre-School Reach More Families Online
Sweet Honey Bee Pre-School & Day Care, based in Broadhurst, Gaborone, wanted to strengthen its digital presence and generate more parent enquiries.
Lephutshi Developers worked on an integrated digital marketing project combining paid Facebook and Instagram advertising with social media activity and local visibility work.
The Meta campaign report recorded measurable audience reach, impressions and lead actions during the reporting period shown below.
What the Advertising Report Shows
These figures come from the campaign's Meta reporting data. They describe platform-reported activity, not independently verified student enrolments or revenue.
Meta-Reported Leads
Lead actions attributed by Meta to the campaign.
Recorded Ad Spend
Media spend shown in the supplied campaign report.
Impressions
The number of times ads were displayed.
People Reached
Unique accounts reached according to Meta.
$34.63 in recorded media spend divided by 145 Meta-reported leads, rounded.
Campaign attribution setting: 7-day click / 1-day view. Attribution and measurement limitations apply.
Advertising Was Part of a Broader Digital Marketing Approach.
The portfolio documents an integrated project rather than paid advertising alone. These activities helped form the wider marketing presence around the client.
Paid campaigns aimed at reaching a relevant local audience.
Content and social presence to communicate with families.
Local business information and visibility improvements.
Work to support discoverability in relevant local searches.
145 Reported Leads Doesn't Mean 145 Confirmed Enrolments.
Meta recorded 145 attributed lead actions during the reporting period. The available figures do not independently establish how many were qualified enquiries, school visits, completed registrations or paying enrolments.
Results vary across campaigns. This historical example should not be interpreted as a guarantee of similar performance for another business.
Explore Sweet Honey Bee's Digital Marketing Case Study
Read more about the client's marketing challenge, the wider strategy and the services provided.
Your Business Is Different. Your Advertising Plan Should Be Too.
Tell us what you're trying to achieve. We'll help you evaluate a suitable Facebook and Instagram advertising strategy for your audience and budget.
Real Facebook Advertising Results. A Real Botswana Business.
See how a Meta advertising campaign supported visibility and recorded lead-generation activity for Sweet Honey Bee Pre-School & Day Care in Gaborone.
Helping a Local Pre-School Reach More Families Online
Sweet Honey Bee Pre-School & Day Care, based in Broadhurst, Gaborone, wanted to strengthen its digital presence and generate more parent enquiries.
Lephutshi Developers worked on an integrated digital marketing project combining paid Facebook and Instagram advertising with social media activity and local visibility work.
The Meta campaign report recorded measurable audience reach, impressions and lead actions during the reporting period shown below.
What the Advertising Report Shows
These figures come from the campaign's Meta reporting data. They describe platform-reported activity, not independently verified student enrolments or revenue.
Meta-Reported Leads
Lead actions attributed by Meta to the campaign.
Recorded Ad Spend
Media spend shown in the supplied campaign report.
Impressions
The number of times ads were displayed.
People Reached
Unique accounts reached according to Meta.
$34.63 in recorded media spend divided by 145 Meta-reported leads, rounded.
Campaign attribution setting: 7-day click / 1-day view. Attribution and measurement limitations apply.
Advertising Was Part of a Broader Digital Marketing Approach.
The portfolio documents an integrated project rather than paid advertising alone. These activities helped form the wider marketing presence around the client.
Paid campaigns aimed at reaching a relevant local audience.
Content and social presence to communicate with families.
Local business information and visibility improvements.
Work to support discoverability in relevant local searches.
145 Reported Leads Doesn't Mean 145 Confirmed Enrolments.
Meta recorded 145 attributed lead actions during the reporting period. The available figures do not independently establish how many were qualified enquiries, school visits, completed registrations or paying enrolments.
Results vary across campaigns. This historical example should not be interpreted as a guarantee of similar performance for another business.
Explore Sweet Honey Bee's Digital Marketing Case Study
Read more about the client's marketing challenge, the wider strategy and the services provided.
Your Business Is Different. Your Advertising Plan Should Be Too.
Tell us what you're trying to achieve. We'll help you evaluate a suitable Facebook and Instagram advertising strategy for your audience and budget.
More Than Someone to Run Your Facebook Ads. A Partner Who Understands the Bigger Picture.
You don't need advertising that simply looks busy. You need a clear plan, an offer your customers understand, careful management of your budget and meaningful information about what's happening.
At Lephutshi Developers, we look at how Facebook and Instagram advertising fits into the wider customer journey—from the first impression to your website, enquiry process and follow-up.
Good Advertising Doesn't Start With a Boost Button. It Starts With Understanding Your Business.
Before recommending a campaign, we consider what you sell, who needs it, where you can serve customers and what should happen when someone responds.
Build campaigns around real business needs, not activity for its own sake.
Botswana-Focused Thinking
We consider your local market, customer behaviour, delivery area and business capacity.
Strategy Before Spending
We assess your goals, audience and offer before recommending an advertising approach.
A Connected Digital Marketing View
Our website, SEO and marketing work helps us consider problems beyond the ad itself.
Clear Management Fees & Ad Spend
We distinguish what you pay for campaign management from the budget used to deliver ads.
Reporting With Business Context
We explain relevant campaign figures and, where possible, connect them with lead-quality and business feedback.
A Collaborative Working Relationship
You remain involved in approvals, priorities and the customer insights that guide decisions.
Every Stage of the Journey Has a Job to Do.
Advertising works within a broader customer experience. When something isn't working, the problem may not be the advertisement alone.
- 01 Audience Reach suitable people
- 02 Message Earn their attention
- 03 Offer Make the value clear
- 04 Action Make enquiries easier
- 05 Measurement Understand reported outcomes
We consider the parts of this journey relevant to your selected campaign and agreed service scope.
See Our Approach in Practice.
Explore how Lephutshi Developers worked with Sweet Honey Bee Pre-School & Day Care on a digital marketing project that included Meta advertising and local visibility services.
The portfolio provides more context on the client's objectives and the wider scope of work.
Explore the Client Case Study ↗Your Business Deserves More Than Ads That Simply Run.
Our role is to help you approach advertising deliberately, understand how your budget is managed and make better-informed decisions as your campaigns evolve.
Looking for More Than Ad Management? Start With a Clear Recommendation.
Tell us about your customers, your goals and the challenges you're facing. We'll help you explore a suitable next step.
Still Researching Facebook Ads? Get the Answers Before You Invest.
Understand the costs, what to expect and how to choose an advertising approach that suits your Botswana business.
Useful Advertising Guides for Botswana Businesses
Explore practical information about advertising costs, channel selection and digital marketing.
Google Ads vs Facebook Ads in Botswana
Understand how social advertising differs from reaching customers actively searching on Google.
Read the Comparison ↗PPC Advertising Guides
Browse articles about paid advertising, campaign costs, strategy and marketing decisions.
Explore PPC Guides ↗Digital Marketing Strategy in Botswana
Learn how to think about your business goals, available budget and suitable marketing channels.
Read the Strategy Guide ↗Facebook Ads FAQs: Pricing, Results & Management
Straightforward answers to questions about advertising costs, hiring an agency and generating enquiries for your business.
How much do Facebook ads usually cost?
Facebook advertising costs vary with your audience, campaign objective, competition, placements and advertising quality. Meta does not charge one fixed price for every business.
At Lephutshi Developers, standalone Meta Ads management starts at P2,200 per month. Your advertising budget is separate, with a suggested starting media budget from P1,000 per month.
How much does it cost to run a Facebook ad for 1 month?
Your monthly cost depends on the ad budget you approve and whether you manage campaigns yourself or hire an agency.
Our Meta Ads Launch package is P2,200 per month for management, with suggested advertising spend from P1,000 per month. That gives an illustrative combined starting budget of P3,200 per month, excluding initial setup and other applicable charges.
One-time setup starts from P1,200 for Launch and Growth. More complex or Scale setups start from P2,000, subject to quotation.
Is $1 a day enough for Facebook ads?
A very small daily budget may allow some campaigns to deliver if Meta's applicable minimums are met. However, delivery eligibility does not mean the budget will generate enough useful enquiries or sales for your business.
For professionally managed campaigns, we suggest evaluating a more practical monthly testing budget. Our Launch recommendation starts from P1,000 per month in advertising spend.
How much do Facebook ads cost per 1000 views?
Advertisers often use CPM, or cost per 1,000 impressions, to understand the cost of ad delivery. Impressions are not the same as unique views or unique people reached.
CPM equals advertising spend divided by impressions, multiplied by 1,000. There is no single reliable CPM for every Botswana business because campaign conditions vary.
Is paying for Facebook advertising worth it?
It can be worthwhile when Facebook and Instagram are suitable places to reach your customers, your offer is relevant and your business is ready to handle the enquiries or purchases that follow.
Evaluate advertising against meaningful outcomes such as qualified enquiries, appointments or verified sales—not likes alone. No campaign can guarantee a profitable return.
Are Facebook ads effective for small businesses?
Facebook Ads can help small businesses promote products, services and offers to relevant audiences. Effectiveness depends on audience fit, campaign execution, the available budget and the experience after someone responds.
A small Gaborone service company may prioritize quotation enquiries, while a retailer may focus on product interest or purchases. The campaign should be designed around that specific objective.
Do you need a website to run Facebook ads?
Not always. Depending on eligibility and the campaign objective, businesses may use Meta Instant Forms, supported messaging destinations or a website.
A website can still be valuable for presenting detailed information, supporting trust and measuring relevant actions. We recommend the destination that matches your business and goal.
How much does a Facebook Ads Manager cost?
Agency management fees vary depending on the scope of campaign planning, creative production, testing, optimization and reporting.
Our standalone Meta Ads management packages are Launch at P2,200, Growth at P3,800 and Scale at P5,800 per month, plus separate advertising spend. Initial setup is quoted separately.
How long do Facebook ads take to start working?
Ads may begin delivering after account readiness, campaign approval and Meta review, but generating meaningful leads or sales can take longer.
Results depend on your offer, budget, competition, targeting, creative and customer journey. Early campaign data can guide improvements, but a few days of delivery may not provide enough evidence to judge long-term performance.
Why are my Facebook ads active but not delivering?
A campaign may show an active status while an ad, ad set or account still has an issue affecting delivery.
Check delivery diagnostics in Meta Ads Manager, payment status, review or policy restrictions, campaign scheduling, audience settings, budgets and any account limitations. The actual cause must be diagnosed from the account rather than assumed.
Why are my ads getting clicks but not converting?
Clicks show interest in an advertisement, not necessarily a buying decision. Visitors may encounter a confusing offer, unsuitable landing page, slow website, unclear pricing, difficult form or other obstacles.
Tracking errors can also make conversions appear missing. Review the full journey: advertisement, landing page, enquiry process, tracking and actual business outcomes.
How to tell if a Facebook ad is performing well?
Start with the campaign objective. For lead generation, review reported enquiries, cost per lead and available lead-quality feedback. For ecommerce, consider purchase reporting alongside verified order information.
Reach, impressions, click-through rate and cost per click provide context, but they should not replace the business outcome the campaign is intended to support.
Is it better to run ads on Facebook or Google?
It depends on how customers discover your offer. Meta Ads can introduce products and services to people browsing Facebook or Instagram. Google Search Ads can reach customers actively searching for relevant solutions.
Businesses selling visually appealing products may find Meta advertising worth testing, while urgent service providers may prioritize active search demand. Some businesses benefit from combining both.
What payment methods are accepted for Facebook ads?
Available payment methods vary by the ad account's country, currency, billing setup and Meta's supported payment options.
Check the payment settings in Meta Ads Manager to confirm which methods your business can use. Our management fee is separate from the media budget charged for advertising delivery.
Your Next Customer Could Be Looking for What Your Business Offers.
Let's explore how Facebook and Instagram advertising could help your business reach a relevant audience, generate enquiries or support product sales.
Tell us what you sell, where you operate and the results you want. We'll help you consider a suitable management package and advertising budget.
Advertising results are not guaranteed. Your quote will clarify proposed fees, ad spend and service scope.