Website Design & Digital Marketing Pricing in Botswana
Turn browsers into paying customers with a website and marketing that finally deliver results. Get transparent pricing, clear packages, and growth-ready solutions made for Botswana businesses.
- Websites built to attract and convert
- Marketing packages that scale as you grow
- Local team, global standards
- No hidden fees
Pick Your Service
Every business is unique, so these prices are a starting point — based on what most small and medium businesses in Botswana invest. Your final quote depends on scope, features, and timelines.
Use the toggles below to explore typical costs for each service. If the range feels right for your budget, we’ll customize a plan that fits your exact goals.
Website Design Cost in Botswana
Looking for affordable website design in Botswana that helps your business grow?
We build custom, responsive websites that do more than just look beautiful — they convert visitors into real customers. From professional profiles to booking-ready websites with enquiry forms, you’ll get a site built to win trust and drive results.
Starter Business Website
A clean, professional website to establish your presence and build credibility.- Free .co.bw domain (1 year)
- Business email setup
- SSL security & weekly backups
- Mobile-friendly, responsive design
- SEO optimization
- Analytics dashboard
- Easy content management system
- 4–5 pages
- Contact form & Google Maps integration
- Modern layouts
- Optimized for fast load speed & local search
Note: Prices shown are typical for Botswana SMBs. Final quotes depend on project scope, timelines, and extra integrations.
Advanced Business Website
Designed for growing businesses who want to capture leads and keep customers engaged.- Free .co.bw domain (1 year)
- Business email setup
- SSL security & weekly backups
- Mobile-friendly, responsive design
- SEO optimization
- Analytics dashboard
- Easy content management system
- 9–10 custom pages
- Contact form & Google Maps integration
- Modern layouts
- Optimized for fast load speed & local search
- Up to 5 professional email addresses
- Lead capture tools
- Portfolio, blog, or service showcase integration
- Daily backups & priority support
- Automated email follow-ups for new leads
Note: Prices shown are typical for Botswana SMBs. Final quotes depend on project scope, timelines, and extra integrations.
Elite Business Website
For brands that want a high-performing website with advanced functionality and scalability.- Free .co.bw domain (1 year)
- Business email setup
- SSL security & weekly backups
- Mobile-friendly, responsive design
- SEO optimization
- Analytics dashboard
- Easy content management system
- 9–10 custom pages
- Contact form & Google Maps integration
- Modern layouts
- Optimized for fast load speed & local search
- Up to 5 professional email addresses
- Lead capture tools
- Portfolio, blog, or service showcase integration
- Daily backups & priority support
- Automated email follow-ups for new leads
- Booking & scheduling systems
- Payment-ready forms
- Custom design with advanced UI/UX focus
- Advanced SEO setup
- Lead generation add-ons
- Enhanced security scans + on-demand backups
Note: Prices shown are typical for Botswana SMBs. Final quotes depend on project scope, timelines, and extra integrations.
What Each Website Feature Means (and Why Your Business Needs It)
Your domain is your digital address — the name people type to find your business online. Having a .co.bw domain shows you’re a credible Botswana business, trusted locally and easy to find.
Why it matters: It builds instant trust and authority while keeping your business professional in the eyes of customers searching online.
Instead of using Gmail or Yahoo, you’ll have a professional email like info@yourcompany.co.bw.
Why it matters: Customers take you more seriously, trust your brand more, and you look established and credible. Professional emails also increase your reply rates when sending proposals or quotes.
SSL is the little padlock in the browser bar. It encrypts your website so customer information is secure.
Why it matters: Google favors secure websites in search results, and visitors feel safer engaging with your business — whether they’re filling out a form, booking an appointment, or making a payment.
Your site adapts automatically to any device — desktop, laptop, tablet, or smartphone.
Why it matters: In Botswana, most people browse on their phones. A mobile-ready site means customers can easily call, navigate, or buy from you without pinching or zooming. More convenience = more conversions.
Automatic saving of your entire site so you never lose data if something goes wrong.
Why it matters: If your website is hacked, crashes, or updated with errors, we can restore it in minutes. That means zero downtime and peace of mind.
A built-in tool to track visitors, clicks, and performance.
Why it matters: You’ll know where your customers come from, what pages they love, and where you lose them. This helps you make better business decisions and grow faster.
SEO (Search Engine Optimization) makes sure your website appears on Google when people search for services you provide.
Why it matters: Instead of paying for ads every month, you get free organic traffic from people already looking for your business. That means more leads and sales over time.
Simple ways to collect customer details or bookings right from your site.
Why it matters: You build a contact list for email campaigns, capture more inquiries, and never miss an opportunity. Leads can then be nurtured into paying customers.
Let clients schedule appointments or reserve services online.
Why it matters: Saves you time, reduces no-shows, and gives customers the convenience of booking 24/7. For service-based businesses, this can dramatically increase bookings.
Secure forms that allow deposits, donations, or service pre-payments directly on your site.
Why it matters: Customers can pay instantly without needing to call you or visit in person, helping you close sales faster.
E-commerce Website Cost in Botswana
Sell online with a secure, user-friendly eCommerce website built for Botswana’s market. Whether you’re just starting or scaling, we’ll design an online store that helps you attract buyers, accept payments, and grow sales.
Starter E-commerce Website
An affordable online store to help you start selling products and reaching new customers.- Free .co.bw domain (1 year)
- Business email setup
- SSL security & weekly backups
- Mobile-friendly, responsive design
- SEO optimization for products & store pages
- Analytics dashboard
- Easy content management system
- 4–5 pages
- Contact form & Google Maps integration
- Modern layouts
- Optimized for fast load speed & local search
- Payment gateway integration * (debit card etc.)
- Easy product management (up to 20 products)
- Essential shipping & tax setup
Note: Prices shown are typical for Botswana SMBs. Final quotes depend on project scope, catalog size, and integrations. Gateway fees billed separately by provider *.
Growth E-commerce Website
A professional store built for growing businesses with larger product catalogs and advanced tools.- Free .co.bw domain (1 year)
- Business email setup
- SSL security & weekly backups
- Mobile-friendly, responsive design
- Advanced SEO optimization (product schema)
- Analytics dashboard with sales, inventory & traffic tracking
- Easy content management system
- 9–10 custom pages
- Contact form & Google Maps integration
- Modern layouts
- Optimized for fast load speed & local search
- Up to 5 professional email addresses
- Lead capture tools
- Daily backups & enhanced security
- Automated email follow-ups for new leads
- Payment gateway integration *
- Easy product management (up to 100 products)
- Customer reviews & ratings integration
- Discount codes, coupons & promotions setup
- Abandoned cart recovery setup
- Email collection forms + automated follow-up sequences
- Blog, portfolio, or service showcase integration
- Advanced shipping & logistics configuration (weight/zone-based)
- Priority support
Note: Prices shown are typical for Botswana SMBs. Final quotes depend on project scope, catalog size, and integrations. Gateway fees billed separately by provider *.
Marketplace / Multi-Vendor E-commerce Website
A powerful, scalable online marketplace for multiple vendors, brands, or service providers.- Free .co.bw domain (1 year)
- Business email setup
- SSL security & weekly backups
- Mobile-friendly, responsive design
- Advanced SEO setup (structured data for vendors & products)
- Analytics dashboard
- Easy content management system
- 9–10 custom pages
- Contact form & Google Maps integration
- Modern layouts
- Optimized for fast load speed & local search
- Up to 5 professional email addresses
- Lead capture tools
- Portfolio, blog, or service showcase integration
- Daily backups & priority support
- Automated email follow-ups for new leads
- Booking & scheduling systems
- Payment-ready forms
- Custom design with advanced UI/UX focus
- Advanced SEO setup
- Lead generation add-ons
- Enhanced security scans + on-demand backups
- Multi-vendor payment gateway integration *
- Vendor registration, management & dashboards
- Unlimited products (vendors manage their own catalogs)
- Commission-based sales setup (platform keeps a % per transaction)
- Marketplace analytics: vendor earnings, platform revenue, customer insights
- Advanced shipping, tax & logistics management (per vendor)
- Loyalty programs, referral codes, and coupon systems
- Abandoned cart & remarketing integrations
- Customer reviews, vendor ratings, & Q&A
- Advanced automation: order confirmation, stock alerts, email marketing
- Enhanced site security & firewall protection
- API & third-party integrations (ERP, inventory management, delivery systems)
- Dedicated support + training for vendor onboarding
Note: Prices shown are typical for Botswana SMBs. Final quotes depend on project scope, catalog size, and integrations. Gateway fees billed separately by provider *.
What Each Website Feature Means (and Why Your Business Needs It)
Customers won’t buy if they don’t trust your store. Security features protect against hacking and fraud — ensuring your store is seen as safe and reliable.
Capture customer emails at checkout or signup forms, then send automatic thank-yous, promotions, or follow-ups. This helps you build a loyal customer base that keeps buying.
Capture customer emails at checkout or signup forms, then send automatic thank-yous, promotions, or follow-ups. This helps you build a loyal customer base that keeps buying.
Give customers a way to ask questions instantly. Faster replies mean fewer lost sales and higher customer satisfaction.
Set delivery zones, weight-based shipping, or integrate with couriers. A smooth checkout with accurate shipping builds trust and reduces cart abandonment.
Vendors can upload their own products, manage stock, and view sales dashboards. This reduces admin work while you earn a commission — turning your site into a self-growing marketplace.
Remind customers who left items in their cart to come back and finish buying. This feature can recover up to 20% of lost sales automatically.
Run sales, coupons, or special offers with ease. Promotions drive urgency and repeat purchases, helping you boost sales during peak seasons.
Social proof builds trust. Reviews reassure new shoppers that others have bought and loved your products, increasing conversions by up to 30%.
Manage your store without tech skills. Quickly update prices, images, or descriptions — staying fresh and relevant helps you sell more with less hassle.
Your domain is your digital address — the name people type to find your business online. Having a .co.bw domain shows you’re a credible Botswana business, trusted locally and easy to find.
Why it matters: It builds instant trust and authority while keeping your business professional in the eyes of customers searching online.
Instead of using Gmail or Yahoo, you’ll have a professional email like info@yourcompany.co.bw.
Why it matters: Customers take you more seriously, trust your brand more, and you look established and credible. Professional emails also increase your reply rates when sending proposals or quotes.
SSL is the little padlock in the browser bar. It encrypts your website so customer information is secure.
Why it matters: Google favors secure websites in search results, and visitors feel safer engaging with your business — whether they’re filling out a form, booking an appointment, or making a payment.
Your site adapts automatically to any device — desktop, laptop, tablet, or smartphone.
Why it matters: In Botswana, most people browse on their phones. A mobile-ready site means customers can easily call, navigate, or buy from you without pinching or zooming. More convenience = more conversions.
Automatic saving of your entire site so you never lose data if something goes wrong.
Why it matters: If your website is hacked, crashes, or updated with errors, we can restore it in minutes. That means zero downtime and peace of mind.
A built-in tool to track visitors, clicks, and performance.
Why it matters: You’ll know where your customers come from, what pages they love, and where you lose them. This helps you make better business decisions and grow faster.
SEO (Search Engine Optimization) makes sure your website appears on Google when people search for services you provide.
Why it matters: Instead of paying for ads every month, you get free organic traffic from people already looking for your business. That means more leads and sales over time.
Simple ways to collect customer details or bookings right from your site.
Why it matters: You build a contact list for email campaigns, capture more inquiries, and never miss an opportunity. Leads can then be nurtured into paying customers.
Let clients schedule appointments or reserve services online.
Why it matters: Saves you time, reduces no-shows, and gives customers the convenience of booking 24/7. For service-based businesses, this can dramatically increase bookings.
Secure forms that allow deposits, donations, or service pre-payments directly on your site.
Why it matters: Customers can pay instantly without needing to call you or visit in person, helping you close sales faster.
More Services Coming Soon [Pricing]
We’re expanding our pricing library.
Soon you’ll find detailed packages for Google Ads, SEO, Social Media Marketing, Email Campaigns, and more — all tailored for Botswana businesses.
Check back often or request a custom quote today.
Why Botswana Businesses Trust Us
We’re more than a web design and digital marketing agency — we’re a partner in your growth.
Local Market Insight – We know what works for Botswana businesses and tailor strategies that attract real customers.
Transparent Pricing – Clear website design costs with no hidden fees or surprise charges.
Results-Driven – Websites and campaigns built to convert visitors into loyal clients, not just look attractive.
End-to-End Support – From your first website launch to scaling with SEO, Google Ads, and more — we’ve got you covered.
See What We’ve Built for Botswana Businesses
From sleek business websites to full digital marketing campaigns, our work speaks for itself. Explore real projects that have helped local companies grow their visibility, attract customers, and increase sales.
Ready to start your own success story?
Let’s build a website and digital strategy that works for your business.
Frequently Asked Questions About Digital Marketing & Website Pricing in Botswana
A basic 4–5 page website for a local small business in Botswana typically starts around P5,000, depending on design, features, and integrations. Final pricing varies with extras like booking systems, payment gateways, or advanced SEO.
The main factors are number of pages, design complexity, custom features (like contact forms, analytics, or bookings), and integrations. Hosting, domain registration (.co.bw), and ongoing maintenance also influence total cost.
Yes. A professionally designed website isn’t just about looks — it’s built to convert visitors into paying customers, optimized for search engines (SEO), mobile-friendly, and scalable as your business grows. The return often outweighs the initial cost.
For a basic online store (10–20 products), expect starting costs around P7,900. Larger or more complex e-commerce websites with advanced features like multiple vendors, bookings, or integrations typically start from P13,500+. Final pricing depends on catalog size, design, and extra integrations.
Every package includes essentials like a free .co.bw domain, secure SSL certificate, business email setup, mobile-responsive design, and SEO optimization for local search. Advanced plans add features like payment integration, abandoned cart recovery, and vendor dashboards — all designed to help you increase sales and customer trust.
Your website package covers integration with payment gateways like Visa, Mastercard, or Orange Money, but the transaction fees are billed separately by the provider. This ensures your payments are secure and reliable while giving you flexibility to choose the most cost-effective option for your business.